{"id":23200,"date":"2024-01-09T11:14:19","date_gmt":"2024-01-09T11:14:19","guid":{"rendered":"https:\/\/honda.com.mt\/cars\/?p=23200"},"modified":"2024-02-13T12:47:05","modified_gmt":"2024-02-13T12:47:05","slug":"honda-presents-world-premiere-of-the-honda-0-series-represented-by-two-new-global-ev-concept-models-at-ces-2024","status":"publish","type":"post","link":"https:\/\/honda.com.mt\/cars\/honda-presents-world-premiere-of-the-honda-0-series-represented-by-two-new-global-ev-concept-models-at-ces-2024\/","title":{"rendered":"Honda Presents World Premiere of the \u201cHonda 0 Series\u201d Represented by Two New Global EV Concept Models at CES 2024"},"content":{"rendered":"\t\t
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Honda Presents World Premiere of the \u201cHonda 0 Series\u201d Represented by Two New Global EV Concept Models at CES 2024<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\u25cf In 2026, Honda will launch the \u201cHonda 0 Series,\u201d a new EV series for global markets, starting from the North American market<\/strong>
\u25cf Honda presented the world premiere of Honda 0 Series concept models, Saloon and Space-Hub, at the CES 2024<\/strong>
\u25cf A new \u201cH mark\u201d that represents Honda\u2019s commitment for the next-generation EVs also made its world debut<\/strong>
\u25cf Honda 0 Series is being developed with a new approach \u2013 Thin, Light, and Wise \u2013 to offer five core values.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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1) Artistic design that evokes resonance
2) AD\/ADAS that ensures safety and peace of mind
3) A \u201cspace\u201d for people made possible by the internet of things and connected technologies
4) The joy of driving with the feeling of oneness with the vehicle\u00a0
5) Outstanding electricity efficiency performance\u00a0<\/p>

TOKYO, Japan, January 10, 2024\u00a0<\/strong>\u2013 Honda today unveiled the \u201cHonda 0 Series<\/strong>,\u201d a new EV series Honda will launch globally starting in 2026, with the world premiere of two concept models, namely\u00a0Saloon\u00a0<\/strong>and\u00a0Space-Hub<\/strong>, at the CES 2024 in Las Vegas, Nevada, U.S. Honda also presented the world premiere of the\u00a0new H mark<\/strong>\u00a0to be used exclusively for the next-generation EV models of Honda.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Honda has been conducting business based on its Global Brand Slogan: The Power of Dreams \u2013 How we move you. This slogan conveys the message that Honda will create mobility products and services which enable people to \u201ctranscend various constraints such as time and place,\u201d and to \u201caugment their abilities and possibilities.\u201d With such mobility products and services, Honda will support the realization of dreams of more people and become the driving force that moves society forward.<\/span><\/p>

Moreover, Honda is aiming to realize carbon neutrality for all products and corporate activities Honda is involved in by 2050. To this end, the company is pursuing electrification to achieve its automobile electrification target of \u201cincreasing the ratio of EV and FCEV sales to 100% globally by 2040.\u201d<\/span><\/p>

The Honda 0 Series is a new EV series that symbolizes how Honda is undergoing a major transformation in line with its Global Brand Slogan and electrification policy. The series name represents Honda\u2019s determination in taking on this challenge of developing new EV series by going back to the starting point of Honda as\u00a0<\/span>an automaker and\u00a0<\/span>creating completely new EVs from \u201czero.\u201d \u00a0With this new EV series, Honda will strive to\u00a0<\/span>further advance its \u201cM\/M concept*1<\/sup>\u201d and the \u201cjoy of driving,\u201d which Honda values in its car making, and take the \u201cjoy and freedom of mobility\u201d to even greater heights.\u00a0<\/span>\u00a0<\/span><\/p>

In 2026, Honda will begin introducing the first model of the Honda 0 Series globally, starting from North America, then to Japan, Asia, Europe, Africa and the Middle East and South America.<\/span><\/p>

\u00a0<\/span>*1 The \u201cman maximum, machine minimum\u201d concept is a basic approach to Honda car design, an approach to increase the efficiency of the vehicle interior by maximizing space for people and minimizing the space required for mechanical components.\u00a0<\/span><\/sup><\/em><\/p>

\uff1c<\/span>About Honda 0 Series<\/span>\uff1e<\/span><\/strong><\/p>

\u25a0\u00a0<\/span>Thoughts behind the \u201c0\u201d (zero)<\/span><\/strong><\/p>

1. History of Honda: The origin and staring (\u201czero\u201d) point of Honda<\/span><\/strong><\/p>

Honda will create a new point of origin for the next-generation of Honda by going back to the starting point of Honda, including the pursuit of the M\/M concept, the joy of driving and the joy of the freedom of mobility, which Honda has always valued and will continue to pursue. \u00a0\u00a0\u00a0<\/span><\/p>

2. Implementation of the Global Brand Slogan: Moving peoples\u2019 hearts with the value created from \u201czero\u201d<\/span><\/strong><\/p>

Under its global brand slogan \u201cThe Power of Dreams \u2013 How we move you,\u201d Honda will always be driven by \u201cdreams,\u201d and by creating new value through creative thinking from zero, Honda will provide experiences that will become a new starting point for our customers. This is how Honda will move people and their hearts.<\/span><\/p>

3. Initiatives to contribute to society: Determination to achieve \u201czero\u201d<\/span><\/strong><\/p>

Honda is determined to achieve \u201czero environmental impact\u201d throughout the vehicle\u2019s life cycle, including corporate activities, and \u201czero traffic collision fatalities\u201d involving Honda motorcycles and automobiles.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u25a0\u00a0<\/span>\u201cThin, Light, and Wise\u201d \u2013 New approach to EV development and the five core values Honda EVs will offer \u00a0<\/span><\/strong><\/p>

In developing the Honda 0 Series, the development team went back to the starting point of Honda and reconsidered what kind of EVs Honda wants to create in the coming era. \u00a0Honda will strive to create new value for EVs by transcending the constraints of being a \u201cthick and heavy\u201d vehicle due to an increase in battery capacity the vehicle has to carry to secure enough range, as well as a large body and platform necessary to accommodate such battery capacity. Honda describes this new approach to EV development as \u201cThin, Light, and Wise.\u201d<\/span><\/p>

Thin:<\/span><\/strong><\/p>

Augmenting design potential, including styling with a low vehicle height, and realizing excellent aerodynamic performance by utilizing a \u201cthin\u201d dedicated EV platform to create a low floor height.<\/span><\/p>

Light:<\/span><\/strong><\/p>

Realizing sporty driving and electricity efficiency performance that defy the established beliefs people have about EVs through Honda original technologies created by going back to the starting point of Honda as an automaker.<\/span><\/p>

Wise:<\/span><\/strong><\/p>

Realizing Honda original software-defined mobility products by leveraging the knowledge Honda has amassed to date and by making cars wiser through the advancement of intelligent technologies.<\/span><\/p>

\u00a0<\/span>Honda EVs, which will be built based on this development approach and feature a dedicated EV architecture, will offer the following five core values:<\/span><\/p>

1) Artistic design that evokes resonance
<\/span>2) AD\/ADAS that ensures safety and peace of mind
<\/span>3) A \u201cspace\u201d for people made possible by the internet of things and connected technologies\u00a0
<\/span>4) The joy of driving with the feeling of oneness with the vehicle\u00a0
<\/span>5) Outstanding electricity efficiency performance<\/span><\/p>

\u25a0\u00a0<\/span>Five core values<\/span><\/strong><\/p>

1) Artistic design that evokes resonance:<\/span><\/strong><\/p>

The design concept is \u201cThe Art of Resonance.\u201d Under the theme of a \u201cresonance with the environment, society and users,\u201d Honda will offer sustainable mobility products that evoke resonance in people who see them and expand the possibilities of people\u2019s daily life.<\/span><\/p>

2) AD\/ADAS that ensures safety and peace of mind:<\/span><\/strong><\/p>

In 2021, Honda put Level 3 automated driving into practical use by introducing the all-new Legend equipped with Honda SENSING Elite that includes an advanced technology qualifying for Level 3 automated driving (conditional automated driving in a limited area). In order to offer automated driving technologies Honda has amassed to more customers around the world, the Honda 0 Series will feature an ADAS (advanced driver-assistive system) that utilizes the technologies of Honda SENSING Elite.<\/span><\/p>

Moreover, in the second half of the 2020s, Honda 0 Series models will feature an AD (automated driving) system and will be offered as more affordable EVs featuring more automated driving functions.<\/span><\/p>

This AD system is being developed based on Honda\u2019s \u201chuman-centric\u201d safety concept. It will feature further advanced AI, sensing, recognition\/decision-making and driver monitoring technologies to realize more human-like, natural and high-precision risk predictions, making it possible to offer automated driving functions people can use safely and with peace of mind. Such advanced AD technologies will increase the number of situations where automated driving can be used on expressways and make some of hands-off functions, currently available only on expressways, available on regular roads.<\/span><\/p>

3) New value as a \u201cspace\u201d for people made possible by the internet of things (IoT) and connected technologies:<\/span><\/strong><\/p>

Through IoT and connected technologies centered on Honda\u2019s original vehicle OS, the Honda<\/span>\u00a00 Series models will aim to offer the value of \u201cfun to drive, fun to use and fun to be connected.\u201d<\/span>\u00a0With the utilization of AI and big data, the vehicle will learn the user\u2019s preferences such as music, as well as a driver\u2019s behaviors and tendencies while driving, and will make various suggestions.<\/span>\u00a0Moreover, the vehicle will provide information about the surrounding areas and route guidance for the \u201clast mile\u201d to the final destination that users have to travel on their own after getting off the vehicle. The vehicle will offer value as if it understands the feelings of the user.<\/span>\u00a0The more people use their vehicle, the closer they become with their vehicles, which makes it possible for the vehicle to offer the \u201cfun of being connected\u201d in various situations in people\u2019s daily lives.<\/span><\/p>

4) The joy of driving with the feeling of oneness with the vehicle<\/span><\/strong><\/p>

With Honda\u2019s original electrification and dynamics technologies, the Honda 0 Series models will offer the joy of driving for a new era, an uplifting feeling that comes from a sporty drive and sense of oneness the driver feels, both mentally and physically, with the vehicle.\u00a0<\/span>In addition, b<\/span>y combining the low-height styling of the 0 Series with a full range of aerodynamic technologies honed by Honda in motor sports, dynamic and aerodynamic performance and design will be harmonized at a high level.<\/span><\/p>

5) Outstanding electricity efficiency performance<\/span><\/strong><\/p>

Based on the electrification technology Honda has amassed in the development of hybrid vehicles and other areas, energy efficiency is pursued to achieve high electricity efficiency performance. In particular,\u00a0<\/span>Honda 0 Series models will feature e-Axles*2<\/sup>\u00a0with excellent power conversion efficiency and packaging, lightweight, high-density battery packs and excellent aerodynamic performance, targeting a sufficient range while minimizing the battery capacity loaded on the vehicle.<\/span><\/p>

Moreover, to address concerns about \u201ccharging time\u201d and \u201cbattery degradation,\u201d which have been the challenge facing the popularization of EVs, Honda 0 Series models will offer stress-free charging performance and worry-free battery performance that minimizes degradation over many years of use. For the 0 Series models to be launched in the second half of the 2020s, fast-charging 15% to 80% will be shortened to about 10-15 minutes. In the meantime, by applying battery system control technology refined based on a massive amount of driving data from over 1 million units of Honda electrified vehicles, Honda is striving to limit the degradation of battery capacity (range) to less than 10% after 10 years of use.<\/span><\/p>

*2 A system that consists of a motor, inverter and gearbox, and converts electric power energy into driving force.<\/span><\/sub><\/em><\/p>

\u25a0\u00a0<\/span>Concept models that represent the Honda 0 Series \u2013 Saloon and Space-Hub\u00a0
<\/span>\uff1c<\/span>Saloon<\/span>\uff1e<\/span><\/strong><\/p>

The Saloon is the flagship concept model of the Honda 0 Series, which embodies the \u201cThin, Light, and Wise\u201d approach. The dedicated EV architecture extends the degree of freedom in design and elevates the M\/M concept in the era of EVs. The low height, sporty styling that sets the Saloon apart from other EVs at first glance realizes both a fascinating design and an interior space that is more spacious than people can imagine based on the exterior appearance. Moreover, the instrument panel features a human-machine interface (HMI) that enables simple and intuitive operations, realizing a sophisticated and seamless user interface (UI). With an exhilarating visibility and intuitive UI, the Saloon strives to provide a fun driving experience that resonates with the driver\u2019s sensibility.<\/span><\/p>

With the adoption of steer-by-wire and the further advancement of the motion management system, including posture control, that Honda has amassed through the development of original robotics technologies, the Saloon aims to realize control at the will of the driver in a variety of driving situations. As the flagship model of the Honda 0 Series, the Saloon pursues the ultimate \u201cjoy of driving\u201d in the EV era. Furthermore, including the use of sustainable materials for the interior and exterior, the Saloon is being developed as a unique model that resonates with users and the natural environment.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\uff1c<\/span>Space-Hub<\/span>\uff1e
<\/span><\/strong>Under the common design language of the Honda 0 Series, the Space-Hub was developed under the theme of \u201caugmenting people\u2019s daily lives.\u201d Realizing a spacious cabin and excellent visibility based on the \u201cThin, Light, and Wise\u201d development approach, the Space-Hub offers a flexible space that immediately accommodates what the users want to do, and becomes a hub that connects people to people and people to society, generating mutual resonance with each other.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\uff1c<\/span>About new H mark<\/span>\uff1e
<\/span><\/strong>The current \u201cH mark\u201d has a long history, dating back to 1981 when it was renewed from the previous version. To commemorate the development of the next-generation EVs, Honda decided to design a new H mark, which represents Honda automobiles, to express Honda\u2019s determination to pursue the transformation as well as Honda\u2019s corporate attitude of going beyond the origin of Honda and constantly pursuing new challenges and advancements.\u00a0<\/span>This design expression, like two outstretched hands, represents Honda\u2019s commitment to augment the possibilities of mobility and sincerely serve the needs of the users of Honda EVs.\u00a0<\/span>This new<\/span>\u00a0H mark will be used on next-generation EVs of Honda, including Honda 0 Series models.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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-ENDS-<\/strong><\/p>

Publicity materials relating to this press release are available at the following URL:\u00a0<\/span><\/sub><\/em>https:\/\/news.honda.co.jp\/en\/<\/a>
<\/span><\/sub><\/em>(The site is intended exclusively for the use of journalists.)<\/span><\/sub><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Honda Presents World Premiere of the \u201cHonda 0 Series\u201d Represented by Two New Global EV Concept Models at CES 2024 \u25cf In 2026, Honda will launch the \u201cHonda 0 Series,\u201d a new EV series for global markets, starting from the North American market\u25cf Honda presented the world premiere of Honda 0 Series concept models, Saloon and Space-Hub, at the CES 2024\u25cf A new \u201cH mark\u201d that represents Honda\u2019s commitment for the next-generation EVs also made its world debut\u25cf Honda 0 Series is being developed with a new approach \u2013 Thin, Light, and Wise \u2013 to offer five core values.\u00a0 1) Artistic design that evokes resonance2) AD\/ADAS that ensures safety and peace of mind3) A \u201cspace\u201d for people made possible by the internet of things and connected technologies4) The joy of driving with the feeling of oneness with the vehicle\u00a05) Outstanding electricity efficiency performance\u00a0 TOKYO, Japan, January 10, 2024\u00a0\u2013 Honda today unveiled the \u201cHonda 0 Series,\u201d a new EV series Honda will launch globally starting in 2026, with the world premiere of two concept models, namely\u00a0Saloon\u00a0and\u00a0Space-Hub, at the CES 2024 in Las Vegas, Nevada, U.S. Honda also presented the world premiere of the\u00a0new H mark\u00a0to be used exclusively for the next-generation EV models of Honda. Honda has been conducting business based on its Global Brand Slogan: The Power of Dreams \u2013 How we move you. This slogan conveys the message that Honda will create mobility products and services which enable people to \u201ctranscend various constraints such as time and place,\u201d and to \u201caugment their abilities and possibilities.\u201d With such mobility products and services, Honda will support the realization of dreams of more people and become the driving force that moves society forward. Moreover, Honda is aiming to realize carbon neutrality for all products and corporate activities Honda is involved in by 2050. To this end, the company is pursuing electrification to achieve its automobile electrification target of \u201cincreasing the ratio of EV and FCEV sales to 100% globally by 2040.\u201d The Honda 0 Series is a new EV series that symbolizes how Honda is undergoing a major transformation in line with its Global Brand Slogan and electrification policy. The series name represents Honda\u2019s determination in taking on this challenge of developing new EV series by going back to the starting point of Honda as\u00a0an automaker and\u00a0creating completely new EVs from \u201czero.\u201d \u00a0With this new EV series, Honda will strive to\u00a0further advance its \u201cM\/M concept*1\u201d and the \u201cjoy of driving,\u201d which Honda values in its car making, and take the \u201cjoy and freedom of mobility\u201d to even greater heights.\u00a0\u00a0 In 2026, Honda will begin introducing the first model of the Honda 0 Series globally, starting from North America, then to Japan, Asia, Europe, Africa and the Middle East and South America. \u00a0*1 The \u201cman maximum, machine minimum\u201d concept is a basic approach to Honda car design, an approach to increase the efficiency of the vehicle interior by maximizing space for people and minimizing the space required for mechanical components.\u00a0 \uff1cAbout Honda 0 Series\uff1e \u25a0\u00a0Thoughts behind the \u201c0\u201d (zero) 1. History of Honda: The origin and staring (\u201czero\u201d) point of Honda Honda will create a new point of origin for the next-generation of Honda by going back to the starting point of Honda, including the pursuit of the M\/M concept, the joy of driving and the joy of the freedom of mobility, which Honda has always valued and will continue to pursue. \u00a0\u00a0\u00a0 2. Implementation of the Global Brand Slogan: Moving peoples\u2019 hearts with the value created from \u201czero\u201d Under its global brand slogan \u201cThe Power of Dreams \u2013 How we move you,\u201d Honda will always be driven by \u201cdreams,\u201d and by creating new value through creative thinking from zero, Honda will provide experiences that will become a new starting point for our customers. This is how Honda will move people and their hearts. 3. Initiatives to contribute to society: Determination to achieve \u201czero\u201d Honda is determined to achieve \u201czero environmental impact\u201d throughout the vehicle\u2019s life cycle, including corporate activities, and \u201czero traffic collision fatalities\u201d involving Honda motorcycles and automobiles. \u25a0\u00a0\u201cThin, Light, and Wise\u201d \u2013 New approach to EV development and the five core values Honda EVs will offer \u00a0 In developing the Honda 0 Series, the development team went back to the starting point of Honda and reconsidered what kind of EVs Honda wants to create in the coming era. \u00a0Honda will strive to create new value for EVs by transcending the constraints of being a \u201cthick and heavy\u201d vehicle due to an increase in battery capacity the vehicle has to carry to secure enough range, as well as a large body and platform necessary to accommodate such battery capacity. Honda describes this new approach to EV development as \u201cThin, Light, and Wise.\u201d Thin: Augmenting design potential, including styling with a low vehicle height, and realizing excellent aerodynamic performance by utilizing a \u201cthin\u201d dedicated EV platform to create a low floor height. Light: Realizing sporty driving and electricity efficiency performance that defy the established beliefs people have about EVs through Honda original technologies created by going back to the starting point of Honda as an automaker. Wise: Realizing Honda original software-defined mobility products by leveraging the knowledge Honda has amassed to date and by making cars wiser through the advancement of intelligent technologies. \u00a0Honda EVs, which will be built based on this development approach and feature a dedicated EV architecture, will offer the following five core values: 1) Artistic design that evokes resonance2) AD\/ADAS that ensures safety and peace of mind3) A \u201cspace\u201d for people made possible by the internet of things and connected technologies\u00a04) The joy of driving with the feeling of oneness with the vehicle\u00a05) Outstanding electricity efficiency performance \u25a0\u00a0Five core values 1) Artistic design that evokes resonance: The design concept is \u201cThe Art of Resonance.\u201d Under the theme of a \u201cresonance with the environment, society and users,\u201d Honda will offer sustainable mobility products that evoke resonance in people who see them and expand the possibilities of people\u2019s daily … <\/p>\n

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